The campaign, called 'Out of Bounds,' targets public universities in states like Alabama, Georgia, Louisiana, and Florida after a Supreme Court ruling narrowed Voting Rights Act protections and led to maps reducing Black political power. NAACP President Derrick Johnson and Congressional Black Caucus members, including Hakeem Jeffries, frame it as a historic stand against vote dilution, pushing athletes, fans, and alumni to support HBCUs instead with the slogan 'No representation. No recruitment. No revenue.' Critics call it exploitative, saying it risks young athletes' scholarships and futures, while supporters argue Black talent holds real leverage over state legislatures.
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